Everybody’s heard about the phenomenal holiday deals that are available on Black Friday. If you haven’t personally benefitted from the slashed prices and doorcrasher deals, you can bet some of your friends have. The amazing thing about Black Friday holiday deals is, the stores benefit too. Everybody wins.

Holiday Deal History

As competition grows and gets more fierce, stores are holding more and bigger sales on each major shopping holiday like Black Friday, Cyber Monday, Christmas, Valentine’s Day, and Halloween.

Black Friday has been around since the 1960’s. The earliest mention of it comes from Philadelphia, where shopping traffic on the day after Thanksgiving blackened the streets and gave store clerks and police dark headaches. More recently it has come to mean the day of the year when a store’s sales push it into the black on the accounting books. Everything sold after that is profit.

Retailers pull out all the marketing stops to get the biggest crowds, the highest buzz, the largest one-day sales records. Black Friday holiday sales are a bellwether for the whole Christmas season, and every store wants a good turnout. That’s why Black Friday holiday deals keep getting better, the advertising flyers keep getting flashier, and opening hours keep getting earlier.

Helping Your Bottom Line…

A Black Friday holiday deal can mean the making or breaking of your Christmas shopping budget. Some of the price cuts, online coupons, and online deals are good enough to mean the difference between getting something that will do, and getting exactly what your favorite person wants. That’s why so many shoppers are willing to brave November temperatures and predawn hours to grab limited quantities of the premium goodies.

Helps Their Bottom Line, Too

And as shoppers delight in spectacular holiday deals, retailers count on those shoppers to make their year. Black Friday sales, as good as they are, are designed to make money for the stores –either on the items themselves, or as loss leaders that get people through the door where they can find other wonderful items that they didn’t even know they needed. That’s retailing magic, and it works – especially through online stores.

Black Friday holiday deals are rapidly becoming an American shopping phenomenon, one with a long history and a bright future. The sales and specials help shoppers fulfill their retail wish lists, and the push in sales numbers help realize the store owners’ wishes for a prosperous year. It is truly a situation where everybody wins.