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The Best Sales to Shop in January

Article - The Best Sales to Shop in January
Shannon Flynn

Shannon Flynn

Updated January 4, 2025

Want to treat yourself after the holidays? Check out our list of the best sales to shop in January so that you can get what you want without breaking the bank.

It’s a new year, which means that retailers of all shapes and sizes are offering hot deals that you won’t want to miss. This is great news, especially if you didn’t get everything you had hoped for during the season of giving.

You might be thinking, “Wait a minute. Don’t retailers have their best sales in November and December?” While Black Friday is one of the best times to bag a bargain, many stores and brands are spreading out the savings throughout the year. Not only that, but certain months are also well-known times to grab items that might not see as deep of discounts during the holidays. For example, January is historically the most-popular time for stores to host so-called white sales, which feature deep discounts on bed and bath linens.

Excited to shop all the January sales but unsure of where to start? Check out our list of the best sales to shop in January for all the information you need.

Know the best sales to shop in January include white sales

During white sales, retailers offer generous savings on bed and bath items. How generous are we talking? Think 40% to 70% off on bedding and bath products, including sheets, bedspreads, duvets, towels, washcloths and bathmats.

Typically, white sales occur in January. However, they can start as early as late-December and run through February. In case you’re wondering why these sales happen in the winter months, it’s because John Wanamaker held the first one in January 1878. His goal was to sell excess bedding inventory in his department stores during a slow time of the year. For this reason, and because shoppers love savings, the tradition has kept on going strong.

As for where you can find these sales, we recommend checking out departments stores like JCPenney, Kohl’s and Macy's. These retail destinations tend to offer some of the best sales to shop in January if you’re looking for deals on linens.

Stick to your resolutions with help from fitness equipment sales

If you’re like most people, you’ve likely made a New Year’s resolution to get stronger or healthier in '22. Sure, you can sign up for a gym membership to help achieve your goals. However, many people stop hitting the gym around January 19. It could be because it can be a hassle to add the extra step of driving to your workout destination. You can eliminate this step and set yourself up for success by creating an at-home fitness routine.

Retailers know that many people do this every year, so they offer sales on fitness products that can help. From exercise equipment of every size and style to workout apparel, you can find tons of deals on great products when you check out the best sales to shop in January.

Wondering where to check first? We’ve found that DICK’S Sporting Goods is a great place to start. You can also find deals at stores that range from Target to Walmart.

Upgrade your home theater before the Super Bowl

To prepare for the biggest game of the year, many stores feature the best deals of the year on TVs and home theater essentials. Yes, we said the best deals. It’s true that you can find enticing bargains on Black Friday, but right before the Super Bowl is the ideal time to find television deals.

Whether you want to upgrade your TV to host a Super Bowl party or you just want to enjoy an enhanced viewing experience for your favorite Netflix shows, January is a great time to do it. Retailers like Best Buy, Target and Walmart tend to offer some of the best sales to shop in January if you want to find deep discounts on a TV.

Mark your calendar for the MLK Day sales

Martin Luther King Jr. Day marks the first three-day weekend of 2022, and Monday, January 17 is also a great time to shop. You can find many of the awesome deals we’ve already mentioned, including bargains on linens, fitness equipment and apparel and TVs. However, that’s not all. You can also find discounts on winter apparel, as the stores get ready to start selling clothing for the warmer weather months.

Many stores tend to offer sales and promo codes in honor of MLK Day. This includes department stores like JCPenney, Kohl’s and Macy’s as well as other popular retail stops that range from Home Depot to Ulta.

About the Author

Shannon Flynn

Shannon is a writer and savvy shopper who has been helping consumers save big with BlackFriday.com since 2015. After working as an attorney for several years, she decided to follow her passion for creating content that educates, entertains and helps shoppers around the country find the best deals.

Editorial Note: Any opinions, analysis, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved or otherwise endorsed by any of our partners.
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