As with years past, excitement built when Apple’s site announced their participation in Black Friday. For several days, they promoted it by bringing people to a splash page that told them to come see their Black Friday deals either online, or in-store, but not until Black Friday.
No Black Friday site had any Apple ad scans or information, but some, us, went ahead and predicted what Apple would do for their sale. Like the weather, the best information we had was what happened yesterday, or in this case: last Black Friday. In 2009, Apple offered 10% off some items, and free shipping.